Complete Ecommerce Marketing Calendar for 2025

Plan your year with ease and discover key dates, strategies, and tips to boost your online sales in 2025.

January

New Year's Day

Kick off the year by offering exclusive discounts to your customers
Micro Campaign
International

First Promo: Martin Luther King Jr. Day

Honors the life of Martin Luther King Jr and the first long weekend of the year

• Send first email
• Publish on-site promotional banners
• Launch themed paid ads
• Launch social promotions
  Standard Campaign
  US

Second Promo: Martin Luther King Jr. Day

• Send follow up email
• Launch second batch of social promotions
  Standard Campaign
  US

Third Promo: Martin Luther King Jr. Day

• Third email goes out
• Launch the final batch of social promotion / posts
• Rollout discount offer for final 48 hours (across all channels)
  Standard Campaign
  US

Final Promo: Martin Luther King Jr. Day

• Send final last call email
• Launch last call social posts
• Final call for discount offer (all channels)
  Standard Campaign
  US

Groundhog Day

Will we get 6 more weeks of winter or will spring come early?
Micro Campaign
US & Canada

First Promo: Valentine's Day

A holiday for romance and love of all kinds

• Send first email
• Publish on-site promotional banners
• Launch themed paid ads
• Launch social promotions
  Standard Campaign
  International

Second Promo: Valentine's Day

• Send follow up email
• Launch second batch of social promotions
  Standard Campaign
  International

Super Bowl Sunday

The United States’ biggest sporting event (and a big night for commercials)
Micro Campaign
US

Third Promo: Valentine's Day

• Third email goes out
• Launch the final batch of social promotion / posts
• Rollout discount offer for final 48 hours (across all channels)
  Standard Campaign
  International

Final Promo: Valentine's Day

• Send final last call email
• Launch last call social posts
• Final call for discount offer (all channels)
  Standard Campaign
  International

National Love Your Pet Day

Treat your furry friends to something special on this day that’s just for them
Micro Campaign
US

International Women's Day

Empowering women and celebrating women’s accomplishments since 1911
Micro Campaign
International

First Promo: St. Patrick's Day

Treat your customers to their own pot of gold with a sale

• Send first email (with discount offer)
• Launch first batch of social promotions
  Mini Campaign
  International

Final Promo: St. Patrick's Day

• Send an email in the morning
• Publish final social posts
• Send last email at the end of the day (with discount offer)
  Mini Campaign
  International

First Promo: Mother's Day (UK)

Celebrating mothers in the UK

• Send first email
• Publish on-site promotional banners
• Launch themed paid ads
• Launch social promotions
  Tip: Personalize your pages to celebrate Mother’s Day for UK shoppers
  Standard Campaign
  UK

First Day of Spring

Roll out your seasonal products to officially welcome a new season
Micro Campaign
Northern Hemisphere

Second Promo: Mother's Day (UK)

• Send follow up email
• Launch second batch of social promotions
  Standard Campaign
  UK

Third Promo: Mother's Day (UK)

• Third email goes out
• Launch the final batch of social promotion / posts
• Rollout discount offer for final 48 hours (across all channels)
  Standard Campaign
  UK

Final Promo: Mother's Day (UK)

• Send final last call email
• Launch last call social posts
• Final call for discount offer (all channels)
  Standard Campaign
  UK

April Fools' Day

A day for pranks and practical jokes
Micro Campaign
International

First Promo: Easter

Shoppers spend billions of dollars to celebrate Easter so don’t miss out on this holiday

• Send first email
• Publish on-site promotional banners
• Launch themed paid ads
• Launch social promotions
  Standard Campaign
  International

Tax Day (US)

A great day to offer a sale in case your customers have a refund to spend
Micro Campaign
US

Second Promo: Easter

• Send follow up email
• Launch second batch of social promotions
  Standard Campaign
  International

Third Promo: Easter

• Third email goes out
• Launch the final batch of social promotion / posts
• Rollout discount offer for final 48 hours (across all channels)
  Standard Campaign
  International

Final Promo: Easter

• Send final last call email
• Launch last call social posts
• Final call for discount offer (all channels)
  Standard Campaign
  International

Earth Day

A chance to show your brand’s values and support for the environment
Micro Campaign
International

First Promo: Mother's Day (US)

A huge sale opportunity for many verticals, like flowers, jewelry, and beauty products

• Send first email
• Publish on-site promotional banners
• Launch themed paid ads
• Launch social promotions
  Standard Campaign
  US

Cinco De Mayo

Celebrating Mexican’s victory over the French in 1862, today, it’s a day to celebrate Mexican culture
Micro Campaign
International

Second Promo: Mother's Day (US)

• Send follow up email
• Launch second batch of social promotions
  Standard Campaign
  US

Third Promo: Mother's Day (US)

• Third email goes out
• Launch the final batch of social promotion / posts
• Rollout discount offer for final 48 hours (across all channels)
  Standard Campaign
  US

Final Promo: Mother's Day (US)

• Send final last call email
• Launch last call social posts
• Final call for discount offer (all channels)
  Standard Campaign
  US

International Nurses Day

Honoring nurses around the world
Micro Campaign
International

First Promo: Memorial Day

A day to remember and honor fallen troops and the unofficial start of summer

• Send first email (with discount offer)
• Launch first batch of social promotions
  Mini Campaign
  US

Final Promo: Memorial Day

• Send an email in the morning
• Publish final social posts
• Send last email at the end of the day (with discount offer)
  Mini Campaign
  US

Global Running Day

Perfect day for a flash sale for activewear or shoe retailers
Micro Campaign
International

First Promo: Father's Day

A huge sale opportunity for clothing, electronics, sporting goods or personal care products

• Send first email
• Publish on-site promotional banners
• Launch themed paid ads
• Launch social promotions
  Standard Campaign
  US, UK, & Canada

National Best Friend's Day

A lighthearted holiday that’s perfect for BOGO sales or bundles
Micro Campaign
US

Second Promo: Father's Day

• Send follow up email
• Launch second batch of social promotions
  Standard Campaign
  US, UK, & Canada

Third Promo: Father's Day

• Third email goes out
• Launch the final batch of social promotion / posts
• Rollout discount offer for final 48 hours (across all channels)
  Standard Campaign
  US, UK, & Canada

Flag Day

Celebrates the US flag and Americans are encouraged to fly the flag outside their homes
Micro Campaign
US

Final Promo: Father's Day

• Send final last call email
• Launch last call social posts
• Final call for discount offer (all channels)
  Standard Campaign
  US, UK, & Canada

First Promo: First Day of Summer

The official start to summer! Promote seasonal items or limited-time offers

• Send first email (with discount offer)
• Launch first batch of social promotions
  Mini Campaign
  Northern Hemisphere

Juneteenth

Commemorates the ending of slavery in the United States
Micro Campaign
US

Final Promo: First Day of Summer

• Send an email in the morning
• Publish final social posts
• Send last email at the end of the day (with discount offer)
  Mini Campaign
  Northern Hemisphere

International Day of Yoga

Celebrated around the world, an excellent time for a sale for activewear brands
Micro Campaign
International

First Promo: Independence Day

America’s most patriotic day celebrated with picnics, parades and fireworks

• Send first email
• Publish on-site promotional banners
• Launch themed paid ads
• Launch social promotions
  Standard Campaign
  US

Second Promo: Independence Day

• Send follow up email
• Launch second batch of social promotions
  Standard Campaign
  US

Canada Day

Canada’s national holiday celebrated with festivals, fireworks, and Canadian pride
Micro Campaign
Canada

Third Promo: Independence Day

• Third email goes out
• Launch the final batch of social promotion / posts
• Rollout discount offer for final 48 hours (across all channels)
  Standard Campaign
  US

Final Promo: Independence Day

• Send final last call email
• Launch last call social posts
• Final call for discount offer (all channels)
  Standard Campaign
  US

World Chocolate Day

A sweet holiday beloved by chocolatiers and candy companies
Micro Campaign
International

Bastille Day (France)

The national day of France and a celebration of French culture
Micro Campaign
France

Nelson Mandella International Day

This day honors the life and legacy of Nelson Mandela, South Africa’s former President
Micro Campaign
International

International Cat Day

A day to treat feline friends, a must-celebrate date for pet brands
Micro Campaign
International

National Middle Child Day

A day to recognize the middle children in every family
Micro Campaign
US

Left-Handers Day

10% of the world’s population is left-handed and this fun holiday celebrates them
Micro Campaign
International

National Back to School Prep Day

It’s officially back to school season so roll out those sales!
Micro Campaign
US

First Promo: Labor Day

The last big sale opportunity before the holiday season ramps up

• Send first email
• Publish on-site promotional banners
• Launch themed paid ads
• Launch social promotions
  Standard Campaign
  US & Canada

Second Promo: Labor Day

• Send follow up email
• Launch second batch of social promotions
  Standard Campaign
  US & Canada

Third Promo: Labor Day

• Third email goes out
• Launch the final batch of social promotion / posts
• Rollout discount offer for final 48 hours (across all channels)
  Standard Campaign
  US & Canada

Final Promo: Labor Day

• Send final last call email
• Launch last call social posts
• Final call for discount offer (all channels)
  Standard Campaign
  US & Canada

National Teddy Bear Day

Honoring the history of one of the most beloved and iconic toys
Micro Campaign
US

International Chocolate Day

Celebrating the world’s love of chocolate and a perfect day for sales of chocolate
Micro Campaign
International

National Dance Day

A day celebrating the joy of movement and dance, in all its forms
Micro Campaign
US

Oktoberfest Begins

The world’s largest beer festival held annually for two weeks in Munich
Micro Campaign
International

First Day of Fall

The autumnal equinox and a fantastic time to have clearance sales on summer items
Micro Campaign
Northern Hemisphere

National Cooking Day

A day that encourages people to cook at home and discover the joy of cooking
Micro Campaign
US

International Coffee Day

A day loved by coffee fans and the overly caffeinated
Micro Campaign
International

National Taco Day

A day dedicated to the beloved taco, with endless fillings, toppings, and a side of salsa
Micro Campaign
US

World Cotton Day

Celebrates the global importance of cotton in fashion, industry, and daily life
Micro Campaign
International

Thanksgiving (Canada)

A day for gratitude and feasting with family and friends
Micro Campaign
Canada

Campaign Planning: Black Friday

The biggest shopping day of the year

• Plan your deals
• Create your pages and promotional materials
  Comprehensive Campaign
  International

Diwali

The Hindu festival of lights, India’s biggest holiday of the year
Micro Campaign
International

First Promo: Halloween

A day to honor all things spooky and celebrated with costumes and candy

• Send first email
• Publish on-site promotional banners
• Launch themed paid ads
• Launch social promotions
  Standard Campaign
  International

Campaign Kickoff: Black Friday

• Send join the waitlist email
• Connect with influencers / send influencers promo info
• Launch paid ads to build email or SMS list / retargeting list
  Comprehensive Campaign
  International

Second Promo: Halloween

• Send follow up email
• Launch second batch of social promotions
  Standard Campaign
  International

Third Promo: Halloween

• Third email goes out
• Launch the final batch of social promotion / posts
• Rollout discount offer for final 48 hours (across all channels)
  Standard Campaign
  International

Final Promo: Halloween

• Send final last call email
• Launch last call social posts
• Final call for discount offer (all channels)
  Standard Campaign
  International

First Promo: Black Friday

• Segment your list and re-send the waitlist email to anyone not signed up
• Launch themed paid ads
• Launch on-site promotional banner to join waitlist
  Tip: Schedule any on-site changes in advance with Personalization.
  Comprehensive Campaign
  International

Bonfire Night / Guy Fawkes Night (UK)

Commemorating the failure of the Gunpowder Plot celebrated with bonfires and fireworks
Micro Campaign
UK

Veterans Day

A day that honors military veterans in the United States
Micro Campaign
US

Second Promo: Black Friday

• Launch social promotion / posts
• Launch on-site promotional banners promoting sale discounts
• Send influencer partners sale reminders
  Comprehensive Campaign
  International

Third Promo: Black Friday

• Create a personalized experience for customers on your waitlist and open up early access to your waitlist
• Launch paid ads
  Comprehensive Campaign
  International

Fourth Promo: Black Friday

• Launch SMS campaign
• Send reminder emails
• Launch new batch of social promotions / posts
  Comprehensive Campaign
  International

Thanksgiving (US)

A day to give thanks, enjoy a festive meal, and spend time with family and friends
Micro Campaign
US

Final Promo: Black Friday

• Final call emails
• Final call SMS campaigns
  Comprehensive Campaign
  International

Small Business Saturday

A day that encourage shoppers to “shop small” and shop at small businesses
Micro Campaign
International

Cyber Monday

A day specifically for ecommerce sales and promotions
Micro Campaign
International

Giving Tuesday

A global day of giving that encourages people to support nonprofits and charities
Micro Campaign
International

Hanukkah Begins

A Jewish holiday celebrated for eight days also known as the Festival of Lights
Micro Campaign
International

First Promo: Christmas Day

A religious and cultural celebration of celebrated around the world

• Send first email
• Publish on-site promotional banners
• Launch themed paid ads
• Launch social promotions
  Standard Campaign
  International

Second Promo: Christmas Day

• Send follow up email
• Launch second batch of social promotions
  Standard Campaign
  International

Hanukkah Ends

The final evening of Hanukkah, closing eight nights of light, love, and tradition
Micro Campaign
International

Third Promo: Christmas Day

• Third email goes out
• Launch the final batch of social promotion / posts
• Rollout discount offer for final 48 hours (across all channels)
  Standard Campaign
  International

Christmas Eve

The night before Christmas celebrated globally
Micro Campaign
International

Final Promo: Christmas Day

• Send final last call email
• Launch last call social posts
• Final call for discount offer (all channels)
  Standard Campaign
  International

Boxing Day

A UK holiday often celebrated with post-Christmas sales
Micro Campaign
UK

First Promo: New Year's Eve

The last day of the year often celebrated with dancing, eating, drinking and fireworks

• Send first email (with discount offer)
• Launch first batch of social promotions
  Mini Campaign
  International

Final Promo: New Year's Eve

• Send an email in the morning
• Publish final social posts
• Send last email at the end of the day (with discount offer)
  Mini Campaign
  International