BigCommerce Multi-Storefront and Shogun

Shogun’s advanced design and content management tools make it easy to create and deploy content across multiple storefronts on the BigCommerce Multi-Storefront platform.

Manage multiple brand sites

Create and reuse components to scale content creation

Ensure your multiple BigCommerce storefronts have a consistent look and feel by creating page sections once, and then reusing them for pages across all your storefronts.

Universal updates across sites with globally connected content

Update globally connected components once, and have that change reflected everywhere when published.

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Consistency without complexity

Centralize the creation of custom content to ensure brand standards and guidelines are followed across your entire portfolio of storefronts.

Create microsites for product launches

Rapid design

The Shogun visual editor enables brands to rapidly create page content to new product launch sites that are set up within the BigCommerce Multi-Storefront.

Schedule promotional content

Easily set a time and date for pages to go live on your product launch site. This helps marketing teams coordinate promotions and ensure the right offer is getting in front of the right customer at the right time.

Reusable templates

Increase team efficiency by saving and reusing assets from prior product launches to save time ahead of new launches.

Expand into new markets with ease

Translations

Go beyond basic translations with the fine-tuned control that BigCommerce Multi-Storefront offers. Shogun can be used to create unique page layouts that fit with the character lengths of each new region’s language. Those pages can then be deployed to the storefronts through BigCommerce.

Localize content for new markets

Once Multi-Storefront is enabled for your Shogun instance, whenever you go to click "Publish" after saving your changes you will be prompted to select which of your Storefronts to publish the changes to.

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Add personalization for sub markets

Easily segment your audience to deliver more tailored and impactful customer experiences. Go beyond high-level targeting, and deliver unique content based on time of day, city, referrer, and more.

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Deliver unique experiences to different customer segments

Create unique page variants for each storefront

Use Shogun’s Personalization to create unique page variants for each of your storefronts on BigCommerce–including B2B.

Promote complementary products

Create a segment of customers who have previously purchased a product and serve them a personalized experience featuring complementary products.

Test designs across storefronts

Deploy multivariate tests across your storefronts to optimize performance.

Hyper-localized regional markets

Account for regional differences by targeting cities and sub markets with unique page experiences that account for local nuances.

Match site experiences with marketing campaigns

Create differentiated experiences for customers based on referring marketing campaign sources across all your storefronts on BigCommerce.

Scale unique designs

Leverage Shogun’s Custom Elements feature to create unique designs with custom code that can be reused across multiple storefronts.

Get a personalized demo

Learn how Shogun works together with BigCommerce Multi-Storefront to help you deliver exceptional customer experiences.