# A/B testing made for Shopify

Optimize your storefront with an A/B testing app built for Shopify merchants.

## Test your way to revenue growth

Optimize your most important storefront experiences.

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### Pages

Key product pages, landing pages and your homepage are all important touchpoints in the customer journey.  Test headlines, copy, calls-to-action and more to increase their performance.

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### Templates

Optimize new template designs by testing changes across all associated pages, expanding the test surface area for faster insights and greater revenue potential.

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### Themes

Designs that span the entire storefront are big opportunities. Make the most of them by running storewide experiments for branding, site navigation, user experience and overall site flow.

### Prices

Maximize profit by optimizing your prices. Our innovative AI onboarding process allows you to launch [price tests](/content/solutions/shopify-price-testing-app/index.html) quickly, without manual coding or hours of configuration.

### Easy variant creation

Use the Shopify editor to create variants for your tests. No need to worry about using third-party tools or learning a new editor to create new versions for your tests.

### Built for performance

Our app is lightweight and won’t slow down your storefront like clunky, non-native tools that aren’t made specifically for the Shopify platform.

### Control in Shopify admin

Manage tests and track performance all within your Shopify admin–making it simple for marketing teams to make testing a regular part of their routine.

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## Go beyond basic testing

Tap into specific audience segments and track how downstream metrics are impacted by each test.

### Audience Segmentation

Go beyond basic testing and add in segmentation to target a specific subset of your traffic. Segments can be built around location, traffic source, customer behavior, and device.

### Goals & Reporting

Choose the metric that you want to set as the goal for each test. Goals can be set to conversion rate, average order value, click-through rate and more.